An Interesting Word by Bob Proctor

When you learn something, the quality of your life is improved because you have become a more effective individual. Why then, when an individual passes a course of instruction with high marks, possibly at the top of their class, do they remain an ineffective person? Do you think it is possible that the individual in question never actually learned anything? They merely gathered information and remembered it.

Gathering information means exactly what it implies - gathering information. Learning is when you consciously entertain an idea, you get emotionally involved with that idea, and you act on the idea and improve your results. The bottom line is results.

Reading, remembering and repeating do not constitute learning. That concept may earn you a degree but it will not necessarily make you an effective person - at anything.

Permit me to use a salesperson as an example - we could just as easily use a lawyer, a cabinet-maker or a clerk typist. The salesperson only closes one sale in twenty; he or she is ineffective. The hypothetical salesperson attends a course on closing sales. They pass the course with flying colors. Ask this person a question on closing a sale and they will answer it correctly. However, back in the marketplace they still only close one sale in twenty. They have learned nothing.

Eric Hoffer once said, “To learn you need a certain degree of confidence, not too much and not too little. If you have too little confidence you will think you can’t learn; too much and you will think you don’t have to learn”.

To improve your results you must learn. We can all improve and we are either learning or we are not.

Learning - it is an interesting word.


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